powerful brand identities that visually represent the heart and soul of your business
Brand Identity Design
Great brands need strong roots. Your brand strategy is key to developing a design system that supports your business, your mission and your values.
You have built your business from the ground up and have seen growth as a result of all of the late nights and hours you have put in. Now you’re ready for a comprehensive brand identity that wholly represents your business, mission goals and values + targets your ideal clients.
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After our introductory call, I send a proposal addressing your specific brand needs showcasing pricing, process and deliverables. Once you have decided to book, I send along my onboarding suite that consists of a contract, price breakdown and invoice for the first 50% deposit that you can easily pay online through the platform.
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You will complete my brand discovery questionnaire which fills me in the details of your business, what your mission and goals are, your target market and your aesthetic preferences. From there I create a comprehensive brand strategy document that distills and visualizes this information so that we can easily refer back to it through out the design process.
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We start with 2 different storyboards showcasing different look / feels for your branding. These highlight typography, color palettes, visual inspiration and layout styles.
Once you choose a direction you would like to go with, I design 1-2 suites of logos including primary and secondary logos and multiple submarks
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Once we finalize your designs, I organize and name all of your final high-res files and create a set of brand guidelines. Your brand guidelines detail how to best use each logo and mark, your color palette and color codes and your font system complete with mockups of your branding in real life applications. After you complete your final 50% payment, I send along all of your organized high-res files as well as logo graphics optimized for social media sharing, and a brand launch playbook.
Website Design
Your website is an extension of your brand and is often people’s first interaction with your business. It should educate and inform your customers, showcase your products or deliverables, encourage purchases and visually represent your brand.
It’s easy to diy a website on the fly but if your website doesn’t distinctly represent your brand, stand out from competition and engage clients, it’s time to upgrade to a strategically designed site.
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After our introductory call, I send a proposal addressing your specific website needs showcasing pricing, process and deliverables. Once you have decided to book, I send along my onboarding suite that consists of a contract, price breakdown and invoice for the first 50% deposit that you can easily pay online through the platform.
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You will complete my web discovery questionnaire which fills me in the details of your business, what your mission and goals are, your target audience and your aesthetic preferences. From there I create a comprehensive web strategy document that distills and visualizes this information so that we can easily refer back to it through out the design process. This file also includes SEO keyword research, a website map and creative direction. I also send you a custom copy prompt to help you craft copy that is succinct, informational and includes SEO keywords.
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I start by designing 2 different sets of wireframes. These showcase the layout and look for your home page as well as one other page. Once you decide on a look and layout, complete your copy prompt and send along all of your photos for the site - I begin builing out your custom squarespace site and integrating in-site SEO.
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Once your website is complete, I re-assign you as the owner of the site and we go live. We will set up a call to go over how to make edits to the website so that you feel 100% comfortable using Squarespace from the back end.
Branding Lite
Want beautiful branding but not ready to invest in the full branding package? This option is great for entrepreneurs on a budget or with a tight deadline.
This mini version of my brand identity design package includes everything you need to to launch your business with a professional appearance.
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Once you have decided to book, I send along my onboarding suite that consists of a contract, price breakdown and invoice for the first 50% deposit that you can easily pay online through the platform.
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You will complete my brand discovery questionnaire which fills me in the details of your business, what your mission and goals are, your target market and your aesthetic preferences. I will then create a shared private Pinterest board that we will add inspiration to and review on our kick-off call before beginning our 2-week design phase.
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I will design a set of logos based on our collected inspiration and discussion. These will be in black and white to start and then we will refine your color palette and apply it to your suite of logos
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Once we finalize your designs, I organize and name all of your final high-res files and create a set of simple brand guidelines. Your brand guidelines detail how to best use each logo and mark, your color palette and color codes and your font system. After you complete your final 50% payment, I send along all of your organized high-res files along with a brand launch playbook.
Branding EXTRA Lite
Need a simple logo to get your business off the ground? This option is great for entrepreneurs just starting their business on a tight budget.
This extra mini version of my brand identity design package includes a limited set of logos in black and white to get your business off the ground
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Once you have decided to book, I send along my onboarding suite that consists of a contract, price breakdown and invoice for the first 50% deposit that you can easily pay online through the platform.
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You will complete my brand discovery questionnaire which fills me in the details of your business, what your mission and goals are, your target market and your aesthetic preferences. I will then create a shared private Pinterest board that we will add inspiration to and review on our kick-off call before beginning our 2-week design phase.
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I will design a primary and secondary logo plus one submark based on our collected inspiration and discussion. These will be in black and white.
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Once we finalize your designs, I organize and name all of your final high-res files. After you complete your final 50% payment, I send along all of your organized high-res files along with a brand launch playbook.
Social Media Templates
Making a cohesive on-brand social media feed easy and attainable!
This branding enhancement includes 2-3 custom background patterns / textures, 6+ custom Canva templates based on your unique business needs, a Social media playbook detailing how to use your branded templates + social media strategy. I set up all of your templates and your brand kit in Canva for easy use.
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Once you have decided to book, I send along my onboarding suite that consists of a contract, price breakdown and invoice for the first 50% deposit that you can easily pay online through the platform.
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You will complete my brand discovery questionnaire which fills me in the details of your business, what your mission and goals are, your target market and your aesthetic preferences.
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I will design a set of background patterns, define your brand color palette and font system and then combine everything in your brand templates
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6+ custom branded templates, playbook detailing how to use your templates, your font system, color palette and strategy for creating a cohesive social media presence
Design Package Enhancements
+ Business Cards
+ Client Onboarding PDF or Welcome Packet
+ Set of Custom Icons
+ Merchandise design / custom illustrations
+ Digital Ebook or downloadable PDF
+ Custom Social Media Templates
+ Social Media Strategy Guide
+ Product Label Design
Get in touch
I would love to learn about your business and your vision and see if we would be a good fit to work together!